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Sunday, October 20, 2013

The Fifth Estate has worst opening of 2013

Yeah, did you guys catch The Fifth Estate? Well no one else did either.

The film about the famed WikiLeaks founder, Julian Assange, only brought in $1.7 million this weekend at the box office. It directly faced off against Carrie and Escape Plan and both films, including previous releases of Gravity and Cloudy With a Chance of Meatballs 2, beat out The Fifth Estate in a landslide.
The Fifth Estate has now beat out previous worst opening weekends for Paranoia, Movie 43, and Getaway as they all made more money at the box office. The math evens out to a gross of less than $1,000 per theater. If you figure the average movie ticket is around $8-$10 that isn't a whole lot. The film cost Dreamworks $29 million to produce and had a rather big name star with Benedict Cumberbatch (Star Trek Into Darkness).

I don't see this as very surprising. I didn't even know what The Fifth Estate was about until a couple weeks ago. The marketing was terrible and the subject matter shouldn't have even been touched so soon. No one wants to go see a movie about WikiLeaks.

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