The past seven days

Friday, July 5, 2013

The Lone Ranger gets destroyed at the box office

As if the reviews weren't bad enough, the opening box office numbers for The Lone Ranger have completely removed the landing pad for the $225 million dollar movie.

The film has been destroyed at the box office by none other than Despicable Me 2. The animated flick made over $34 million on opening day alone while The Lone Ranger failed to make $10 million. Yes, you read that right. It couldn't even break $10 million on opening day. The 5-day projection for The Lone Ranger is below $50 million while the projection for Despicable Me 2 is at $125 million.
In other words, The Lone Ranger won't even make back 25% of what it cost to make the film and that doesn't even include all the money put into marketing. At least not domestically. They are hoping that the international viewers will boost the box office revenue seeing that Johnny Depp is still pretty popular overseas. But let's face it... a bad movie is a bad movie. It doesn't matter where it's released.

It appears that Disney has yet another John Carter on their hands and it only proves one thing; they need original ideas and fast. Not to mention the fact that they need to tell Jerry Bruckheimer that you can't put Johnny Depp as a variation of Jack Sparrow in every Disney funded movie. I sure hope the rumors of them placing The Lone Ranger into the Disney Parks was just a rumor. This is just embarrassing.

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