The past seven days

Wednesday, May 23, 2012

GI Joe: Retaliation moved to March 2013

Yes, we were supposed to get the upcoming sequel to GI Joe: Rise of the Cobra in about a month, on June 29th, but Paramount Pictures has other plans for the film. It was announced that GI Joe: Retaliation has been pulled and rescheduled for a release date 9 months from now on March 29, 2013.

Why the move? To add 3D.

A studio executive at Paramount stated that they have pulled the movie to add 3D because they have seen the effect it has on the box office numbers and hope the addition will increase their foreign box office success. Although the 3D allure is seeming to have died down a bit here in the US (thank God) it is still quite popular and thriving overseas.

Personally, I think this is a dumb move. There are quite a few major movies coming out that are not in 3D. One of them being Snow White and the Huntsman. Not to mention the major success of The Hunger Games and that wasn't in 3D. I think they are basing this on the success of The Avengers and nothing more. After making a big deal about a Super Bowl ad and releasing trailers paired with Battleship and The Avengers I wonder if this will bite them in the ass. It's not like a bunch of people have been dying to see GI Joe: Retaliation anyway... were they?

No comments:

Post a Comment