Fox announced some release shifts today to go along with some announcements from Warner Bros. They have decided to delay both the Sam Raimi reboot of Poltergeist and the upcoming Matthew Vaughn film, Kingsman: The Secret Service.
Poltergeist was originally supposed to premiere opposite Fifty Shades of Grey on February 13, 2015 but it will now be released on July 24, 2015. Taking the February slot will be Kingsman: The Secret Service which was originally slated for this October.
I think Fox probably saw Kingsman as a more competitive film to go up against the sure to be box office hit, Fifty Shades of Grey. It isn't necessarily a Valentines Day movie, but neither is Poltergeist. I think more people would be apt to choose that one than they would a horror film.
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