That date puts it one week prior to Marvel's Doctor Strange, so even if TMNT has a lasting effect the box office ride won't be too long. Some are also thinking announcing a sequel was jumping the gun a bit. This weekend the Turtles brought in $65 million at the box office, but the film cost $125 million to make not including the marketing. That is a lot to make up. Seeing that it is still competing with Guardians of the Galaxy and we have upcoming releases for Sin City: A Dame to Kill For and Expendables 3, I think this box office ride will also be a short one. They're going to have to rely on the international box office to boost up the numbers.
They also aren't reading the reviews and that's obvious. Just because people went to see it doesn't mean they liked it. Teenage Mutant Ninja Turtles currently holds a 19% on Rotten Tomatoes and seems to hold an average of 2.5 stars pretty much everywhere else. Just to put the RT rating into perspective, Step Up: All In has a 42% rating. Yes, the fourth installment of a terrible dance franchise has a higher rating. Into the Storm even has a higher rating. I don't think a sequel should be in the cards for Paramount, but Michael Bay never stops. Look at the Transformers franchise.
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