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Friday, February 28, 2014

The Purge: Anarchy delayed by Universal

Universal's upcoming release, The Purge: Anarchy, has received almost a full month delay from June 20th to July 18th. This is an attempt to avoid some box office competition as the film was originally set to face-off against Think Like a Man Too and Jersey Boys. It will now compete with Jupiter Ascending and Disney's Planes: Fire and Rescue.

I often wonder if these release shifts are even worth it in the end given the amount of money it takes to reprint posters, re-edit trailers, etc.. But whatever. It seems to be the way of things now.

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