The past seven days

Sunday, February 2, 2014

Super Bowl spots for Captain America, Spider-Man, and Transformers hit

The Transformers spot looks typical to me. An overuse of CGI and an expected appearance by Grimlock. Captain America: The Winter Soldier looks so good it's ridiculous. The main problem I have is with this damn Amazing Spider-Man 2 trailer. Not only is the use of CGI retarded, but they show you the entire movie in the trailer. Like seriously, people don't even have to go to the theater anymore. It's a rehash of the marketing for the first movie when they show how the Lizard is defeated in the trailer. Sony needs to fire their marketing team and start fresh because it's ridiculous. There is no excuse to make your second trailer over 3 minutes long and practically make it a summary of the movie.

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