Disney put out a press release today stating they have renewed their partnership with IMAX and will continue releasing major films in the IMAX format. Films included in the release are Marvel releases Captain America: The Winter Soldier, Guardians of the Galaxy, The Avengers: Age of Ultron as well as Maleficent, Tomorrowland and Star Wars Episode VII. I would also expect all of these to receive IMAX 3D branding as well since that seems to be the trend. It's a bad trend but what can you do.
According to the release, the extended partnership between IMAX and Disney will act as a strategy for IMAX action releases and highly anticipated live-action ventures.
This doesn't really surprise me as Disney films have been released in the IMAX format for many years already. I still remember when they first started doing theatrical re-releases in IMAX because I saw Fantasia 2000, Beauty and the Beast, and The Lion King in IMAX back in the day. Due to disappointing box office numbers the re-releases of Aladdin and The Little Mermaid were canceled. However, since then we have seen films such as Pirates of the Caribbean: On Stranger Tides, John Carter, Tron: Legacy, Alice in Wonderland, The Avengers, and Frankenweenie receive IMAX engagements along with regular theatrical release.
Plus, IMAX tickets cost a little bit more and so do 3D tickets, so it makes sense to bump up the theatrical experience for major blockbusters and make a little more profit out of it. I personally prefer IMAX screens so this is perfectly fine with me.
The past seven days
The wait is over as we now have official word that Charlie Hunnam has secured the role of Christian Grey, the adopted young billionaire in F...
The Hunger Games casting seems to be going a bit wild right now. This is the third casting announcement in the past couple of days. We go...
Zoe Saldana has been cast in the title role as Rosemary in the upcoming television adaptation of the 1967 classic, Rosemary's Baby . The...