There is a lot of speculation right now regarding the announcement of Sony and Marvel teaming up for Spider-Man. The main question on everyone's mind is, how exactly will Spider-Man fit into the Marvel Cinematic Universe? Not only that, how will he be introduced?
There are a few possibilities here...
First of all, we already have confirmation that Spidey will appear in one Marvel film prior to a new solo film in 2017 and that it will feature a new actor, not Andrew Garfield. My personal guess is the same as a lot of other guesses... Captain America: Civil War.
Civil War follows the rift between the heroes as Tony Stark and Steve Rogers form their own teams to fight against one another in light of the Superhuman Registration Act and Spider-Man is one of those heroes. There are already rumors floating around regarding X-Men characters making cameos as well as the new Fantastic Four, so it would make perfect sense for Spidey to be introduced in some way for Civil War. Not to mention that is the next major Marvel film following Avengers: Age of Ultron and Ant-Man and the only one that makes sense prior to 2017. I doubt we will get a Spidey cameo in either of those as they have both finished filming and we don't have a new Peter Parker yet.
Another possibility is to just continue The Amazing Spider-Man story that's already happened. This is possible to just continue the foundation that's been laid out already and it would further support Sinister Six and Venom which are both still in development at Sony. However, with Andrew Garfield not returning there would be no real reason to continue it. If they do decide to continue it with a new actor they could still go off the fact that Gwen Stacy is dead, Peter's father might be alive, and that Spider-man has super blood.
However, they very well could just have Spider-Man appear out of nowhere. The option here is to just introduce Spider-Man as if he already existed but just wasn't focused on. Easy as pie.
If all else fails, maybe we could just go for another origins story! This is by far the worst idea out of all of them because we've had two Spider-Man origins in just a little over a decade. Not to mention everyone knows it. Peter gets bitten by a genetically altered spider, Uncle Ben dies, and Oscorp is his evil foe. It's been done and we don't need it again.
At the end of the day, even with Marvel's help, Sony will have final creative approval over Spider-Man so who knows what will happen.
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