The past seven days

Monday, February 23, 2015

Fifty Shades of Grey reaches $400 million worldwide

Despite a crazy 73% drop at the domestic box office in the first week, Fifty Shades of Grey has managed to stay on top (oh that pun) and bring in over $400 million at the worldwide box office. Domestically it brought in $130.1 million in 10-days while it brought in $280.5 internationally.
The US decline is assumed to be due to the film's holiday release (Valentine's and President's day weekend), but it has proven to be more of a driving force overseas as the decline on the other side of the world was only 57%.

However, it still managed to dominate (the puns keep rolling) the US box office as it still outperformed Kingsman: The Secret Service and new releases Hot Tub Time Machine 2, The DUFF, and McFarland, USA. People are trying to excuse the low performance of these films due to how films usually underperform on Oscar weekends and with the massive winter weather throughout the country, but let's be real... people are still interested in Fifty Shades of Grey. People who didn't go over the busy weekend waited a week and saw it over the lousy films it competed against for a second week in a row. It also is still playing in the most theaters by still taking up space on 3,655 screens.

Get used to it, guys.

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