The theory as of right now is that Guardians of the Galaxy has changed a lot of Marvel's priorities. James Gunn's film was a much bigger hit than anyone expected and it's currently on track to hit $300 million worldwide and has already won the title of the biggest hit of 2014. The first round of Marvel characters we were introduced to is drawing to a close as newer, more exciting characters are moving in.
Previously, it seemed that Marvel was riding the wave of Iron Man and the popularity of Robert Downey Jr. but now that it's been proven that other characters and actors can bring just as much, if not more, to the table. Not to mention the newer additions don't carry the price tag that Downey does so they make more profit at the end of the day.
This doesn't necessarily mean there will never be an Iron Man 4, but it isn't looking very good at the moment. There are currently 11 open slots in the Marvel schedule until 2019 so there is still a chance Stark will venture out on his own.
I wasn't the biggest fan of Iron Man 3, but in the end it did lend a pretty good wrap for Tony Stark. However, we need to bear in mind that he will return in The Avengers: Age of Ultron in May, so the wrap-up they gave him will most likely be ruined.
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