Yes, we were supposed to get the upcoming sequel to GI Joe: Rise of the Cobra in about a month, on June 29th, but Paramount Pictures has other plans for the film. It was announced that GI Joe: Retaliation has been pulled and rescheduled for a release date 9 months from now on March 29, 2013.
Why the move? To add 3D.
A studio executive at Paramount stated that they have pulled the movie to add 3D because they have seen the effect it has on the box office numbers and hope the addition will increase their foreign box office success. Although the 3D allure is seeming to have died down a bit here in the US (thank God) it is still quite popular and thriving overseas.
http://www.deadline.com/2012/05/g-i-joe-retaliation-moving-to-march-2012-to-add-3d-for-bigger-foreign-box-office/
Personally, I think this is a dumb move. There are quite a few major movies coming out that are not in 3D. One of them being Snow White and the Huntsman. Not to mention the major success of The Hunger Games and that wasn't in 3D. I think they are basing this on the success of The Avengers and nothing more. After making a big deal about a Super Bowl ad and releasing trailers paired with Battleship and The Avengers I wonder if this will bite them in the ass. It's not like a bunch of people have been dying to see GI Joe: Retaliation anyway... were they?
Movie news, movie reviews, and basically whatever else I want to talk about. Come on in and join the party.
The past seven days
-
Did you know that a single Academy Award statuette weighs 8.5lbs and costs over $800 to make? I never would have guessed.
-
This makes me even more excited for the road show in May.
-
The wait is over as we now have official word that Charlie Hunnam has secured the role of Christian Grey, the adopted young billionaire in F...
No comments:
Post a Comment