The release of The Avengers on Blu-Ray/DVD prompted a new set of marketing. One of them was a Marvel Cinematic Universe: Phase One - Avengers Assembled Blu-Ray collector set which was to be released on September 25, 2012. The set was to feature Blu-Ray editions of every Phase One film; Iron Man, The Incredible Hulk, Iron Man 2, Thor, Captain America: The First Avenger, and The Avengers. The set comes in a briefcase with a copy of the Tesseract along with character artwork and sells for like $200.
However... the production and sales of this collector set have been put on hold for an indefinite amount of time. Why? Apparently Marvel failed to obtain permission from a German luggage company who is claiming that they illegally replicated and produced their briefcase design. They have filed a lawsuit against Marvel which is going to halt the production and release of this set. The pre-order page on Amazon has been removed and I assume everyone who already pre-ordered this set just had their orders canceled. I guess if you want The Avengers on home media you will have to do what everyone else did and buy a regular Blu-Ray or DVD copy.
The past seven days
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Did you know that a single Academy Award statuette weighs 8.5lbs and costs over $800 to make? I never would have guessed.
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This makes me even more excited for the road show in May.
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